When are you going to post on tiktok, the logical thing is that you want it to reach as many people as possible. But depending on the time you upload it to the social network, it will have more or less impact.
TikTok is the social network for viral content par excellence. And also one of the most addictive. But it has more than 1000 billion users, so the competition is fierce. And millions of videos are published every day and the user's tendency is to quickly go from one to another. That is why it is very important that you have a TikTok posting strategy that maximizes views.
Working on an original video to share on Tiktok and few people see it can be very frustrating. At what time do you publish that video that you have worked so hard to make it more successful? Let's see it!
What are the best times of the day to post on TikTok?
A very common mistake among tiktokers es post a video on tiktok as soon as they have recorded it.
This is a very serious bug, because depending on the time you launch it, it will have more or less visibility. Regardless of how good the video is or how long it is, you should not lose sight of the fact that your potential followers are connected at certain times of the day. If you have less visibility, fewer people will interact with the video, so it will also influence that it has less reach among users.
Get some information about the best time of day to post on tiktok It can help you increase views.
According to the consultant Influencer Marketing HubThese are the best times to post videos on the Tiktok social network in 2023:
This study has been carried out based on an analysis of 100.000 posts on Tiktok, which can give us a general idea of what hours of the day you are most likely to get user interactions.
Best time to post videos on Tiktok
In addition, in the consultancy they highlight that there are 3 especially important hours when it comes to making a publication on Tiktok:
- Tuesday at 9:00 a.m.
- Thursday at 12:00 a.m.
- Friday at 5:00 a.m.
These would be the best three hours for post a video on tiktok, analyzing the global data of the social network.
If we review the data for the entire week, the best hours tend to be at dawn, or first thing in the morning, since the first thing many people do when they get up is open their mobile and turn on Tiktok, so if you post on these hours, you will have more visibility. You will also have more visibility if you post at night or after 19:XNUMX p.m., which is when people usually have finished working and are more connected to their mobile phones.
Best time to post a video on TikTok in Spain
You should keep in mind that Tiktok has a user base in different countries. Posting a video in Spanish and in Spain is not the same as posting a video in English from India, since there is significant time lag and the users who are connected to the network at that time will not be the same.
If we look at the data from other countries according to the same study, you will see that the best times to post on TikTok in Spain in 2023 are somewhat different (peninsular time).
What time to publish your videos in Latin America?
If you want your videos to have the maximum impact throughout the Spanish-speaking world, the ideal is to take the evening hours in Spain as a reference. Because since there is between six and eight hours of time difference, that will be the time at which it could have the greatest number of interactions.
However, we recommend that you focus on the countries with the largest populations, such as Mexico, Colombia, and Argentina, since users from these countries will generally see your videos the most, share them, or leave comments.
Tips for choosing what time to post on Tiktok
As you have already seen, the schedules for publish on Tiktok in Spain and at a global level they can be different, according to the mentioned study. With all that said, there is no written rule as to what is the best time to post. This is an average or estimate, but each Tiktok account may have different data depending on which are your most engaged followers.
There are several points that you must take into account to publish viral videos and have maximum visibility on Tiktok.
- Make a strategy tiktok video post. Keep in mind that videos are continuously published and the videos are losing prominence
- Analyze in which countries you have a larger audience.
- Use Tiktok Analytics to evaluate the views of each post.
- Adapt to your audience: your most active followers may be from Mexico or Argentina and not from Spain, so you should consider what are the best times to post on TikTok in Latin America.
- Do not stop doing experiments to test the visibility of Tiktok videos at different times.
Although the studies and statistics of social networks can be useful to create your strategy, we invite you to analyze your own data and draw your conclusions.